To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what’s to come. We must get ready for tomorrow. That’s what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a “Road map” for winning together with our building material partners. Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people’s desires and needs, Nurture a winning network of customers and suppliers, together we create mutual, enduring value, Be a responsible citizen that makes a difference by helping build and support sustainable communities, Maximize long-term return to share owners while being mindful of our overall responsibilities, Be a highly effective, lean and fast-moving organization.